McKinsey and Nielsen to Bring Social Media Expertise to Enterprises

By On 2010/06/16 · Leave a Comment

McKinsey & Co and The Nielsen Company announced the launch of NMIncite today.  Learn more via the announcement and NMIncite.

I view this as a significant validation of the value and opportunity social media brings to the enterprise.  With more than 400 million Facebook members, 75 million Twitter members and 65 million LinkedIn members, there’s clearly a market to serve and an opportunity to deliver products through these channels.

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